Our story

About Us

Welcome to Doe a Dear, where we believe childhood deserves beauty, comfort, and a little magic.

Founded in the heart of Los Angeles in 2015, we set out to create clothes that make both little ones and grownups smile. Our first showroom in the Fashion District wasn’t just about style—it was our dream taking shape: FUN designs, soft fabrics, pieces made to move, play, and grow in.

What Drives Us

  • Imagination + Joy. We design for the moments that matter: twirling dresses, sunny playdates, family photos. Because every stitch should carry joy.
  • Gentle on skin. All our fabrics are soft, breathable, and irritation-free—so your child’s comfort, not just their look, is always front and center.
  • Craftsmanship + Care. Every item is thoughtfully designed in-house and made with attention to detail. High-quality materials + skillful stitching = clothes that endure childhood.

Our Promise to You

We aim to do more than dress kids—we want to build confidence and pride. With each piece, expect honesty in what you see, delight in what you feel, and love behind the label. Because you (and your little one) deserve clothes that celebrate childhood—boldly, beautifully, and comfortably.

Thank you for being part of our story.

With warmth,

The Doe a Dear Family